Product, Marketing & Technology Leader - AI

Sydney (Inner West), NSW, Australia

Senior product, delivery, and marketing technology leader with 18+ years across agencies, enterprise, and founder-led startups, specialising in marketing strategy, AI-powered marketing transformation, and complex delivery.

Most recently embedded in a venture studio environment designing and delivering practical Gen‑AI and automation systems across service organisations, with a focus on measurable uplift (time saved, utilisation, conversion, cost-to-serve) and adoption. Known for turning ambiguous briefs into clear transformation roadmaps, secure implementation plans, and shipped outcomes.

Brings deep experience partnering with senior stakeholders across marketing, product, data, and technology, and translating platform capabilities into business value through governance-aware execution.

Client Advisory & Transformation Strengths

• Executive stakeholder advisory (CMO/VP level) ★★★★★
• Marketing & tech transformation strategy & roadmaps ★★★★★
• Operating model + workflow design (in‑house / hybrid) ★★★★☆
• Program / portfolio delivery & governance ★★★★★
• Discovery → solution design → rollout sequencing ★★★★★
• Adoption, enablement, comms, and change management ★★★★☆
• ROI measurement (time saved, quality, efficiency) ★★★★☆
• Risk, dependency, security, and compliance alignment ★★★★☆

Gen‑AI, Automation & Platform Skills

• Gen‑AI solution design (LLMs, workflow, QA) ★★★★☆
• Automation and integration architecture (APIs, iPaaS) ★★★★☆
• Prototyping & PoC delivery for stakeholder buy‑in ★★★★☆
• Data flows, instrumentation, and performance reporting ★★★★☆

Tooling (representative)

• Gen‑AI: OpenAI API, Claude, prompt + evaluation workflows
• Automation: Zapier, Make, API-first integrations
• Delivery: Jira, Linear, Asana, Miro, Notion
• Dev/Platforms: GitHub, Vercel, Supabase
• MarTech ecosystems: Salesforce / Adobe / HubSpot / GMP (strategy + integration conversations)

Education

Bachelor of Business (Marketing) – USC, QLD

Post‑Graduate Certificate, Interactive Multimedia – University of Technology Sydney

Training

• PRINCE2 Project Management
• Public Speaking

Experience Summary

AI Product Lead / AI Transformation Lead (Contract): Helix Collective

July 2025 – Present

• Acting as senior advisor on applied AI and automation programs across multiple client contexts, aligning stakeholders on value, feasibility, and delivery sequencing
• Designing transformation roadmaps that combine workflow automation, Gen‑AI applications, and governance into an AI-first operating model
• Leading discovery and solution design: process mapping, opportunity sizing, risk controls, and implementation plans
• Delivering PoCs and prototypes to accelerate stakeholder alignment and adoption
• Defined success metrics and reporting narratives (adoption, time saved, operational uplift, ROI)
• Example: built an AI rostering & utilisation optimisation PoC for Ochre Health, integrating Tanda, Cubiko, and Best Practice data, targeting +2% utilisation uplift